This masterclass, run by Memetic Communications, is relevant to businesses selling products and services to the life sciences or healthcare industry or entering these markets. You will explore how to create thought leadership and content strategies that influence senior decision-makers, position you as trusted experts, and generate sales leads.
To get the attention of senior decision-makers in health and life sciences, you need to offer valuable insight. To persuade them to engage, you need to prove your expertise.
This masterclass will cover:
- What decision-makers want to hear
- How to influence complex decisions
- Gathering the insight to build your case
- Developing thought leadership that resonates
- Content strategy to reach the right people